Meet the Faces Behind the Flavor: Nick & Keisha Reeder of Frios Allen–Dallas–Plano
At Frios DFW, our gourmet pops may be the star of the show—but the heart behind the pops belongs to two people: Nick and Keisha Reeder. As local owners, parents, and community cheerleaders, they’ve turned Frios DFW into more than a dessert shop. They’ve made it a place where kindness, fun, and family connection come first.
If you’ve ever seen the Sweet Ride rolling into your school, office, or community event, there’s a good chance Nick or Keisha were behind the wheel—ready with a smile, a freezer full of pops, and a passion for serving the DFW community.
A Love for Community (and Really Good Pops)
Nick and Keisha didn’t get into the dessert business by accident. They’ve always believed in the power of small gestures—simple moments that can brighten someone’s day. And when they discovered Frios, they knew they’d found the perfect way to spread that joy.
What started as a fun idea quickly grew into a mission:
Bring great-tasting, mess-free treats to the places where people live, work, and celebrate.
From schools and churches to offices, sports fields, and neighborhood events, they saw how something as small as a gourmet ice pop could bring people together.
Local Owners Who Show Up
One of the things the community loves most about Frios DFW is the personal touch. Nick and Keisha don’t just run the business—they are the business.
You’ll find them:
Serving kids at school field days
Supporting teachers and school staff
Rolling the Sweet Ride to corporate campuses
Cheering with families at community festivals
Partnering with local fundraisers and nonprofits
Supporting youth sports teams and booster clubs
They believe in being present, shaking hands, saying hello, and making every event feel special.
Family First, Community Always
As parents and long-time DFW locals, Nick and Keisha know how important it is to give back to the city they call home. That’s why Frios DFW isn’t just about selling pops—it’s about creating experiences.
Their guiding values are simple:
✔ Serve with joy
✔ Make things easy for event organizers
✔ Support local schools and families
✔ Show up with kindness, every time
✔ Create fun, memorable moments for all ages
This is the culture they’ve built into every part of Frios DFW.
Why Frios DFW Is Different
With Nick and Keisha at the wheel, Frios DFW has become the go-to dessert partner for schools, businesses, and community groups across Allen, Plano, and Dallas.
What people love:
Fast service (they can run through a line in minutes)
No mess, no melting chaos
No electricity or setup required
A colorful, fun Sweet Ride or cart
Friendly, dependable owners who care
Event organizers constantly say the same thing:
“You make this so easy.”
And that’s exactly the way Nick and Keisha want it.
A Sweet Future Ahead
Nick and Keisha are just getting started. With new community partnerships, more events, and even sweeter plans on the horizon, Frios continues to grow—powered by passion, family, and the belief that joy should be shared.
If you see the Sweet Ride around town, don’t be shy—stop by, say hi, grab a pop, and meet the couple who built Frios with heart.
